• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 15th Sep 2022

About the Role of Sr.Marketing Manager 

Type: Team Leader, will have 3 direct reports

Reporting to: Director, Digital Marketing

What would you do in this role?

You will be working/managing campaigns across FB, Google, DV360, Paid media buys &

other programmatic / DSP platform

You will be responsible for strategizing and executing plans to acquire new playing

users at the most optimized cost

You will be working on developing logic/rules to optimize campaigns with the best

optimizer tool available in the industry

Some key metrics that you would be owning: New user Acquisition, Cost per new user,

User Quality, Funnel Conversion Rates like Reg/Installs, Deposits/Installs, etc.

Work with the product marketing team to enable activation journeys for the respective

channels/ acquisition cohorts to drive CAC efficiency

Liaise with product/ tech to enable features/flows/events that improve the acquisition

funnel

What you will bring

At least 5-7 years of previous experience in performance marketing in B2C internet

companies

Demonstrated ability in handling and optimizing campaigns across different paid,

partnerships / programmatic channels.

Go-getter attitude - Mustn’t shy away from experiments and analyzing the outcome

properly for future scalability

Revenue centricity. You will be working for one of the largest gaming companies in India