The Associate, Campaign Marketing will be an integral part of the Digital Marketing team and will be working closely with the various stakeholders on the day-to-day activities. The person needs to be organized and has an eye for detail. The successful candidate will turn data into information, information into insight, and insight into business decisions.
Data Analyst Job Duties
Data analyst responsibilities include conducting full lifecycle analysis to include requirements, activities, and design. Data analysts will develop analysis and reporting capabilities. They will also monitor performance and quality control plans to identify improvements.
Responsibilities
- Interpret data, analyze results using statistical techniques, and provide ongoing reports
Develop and implement databases, data collection systems, data analytics, and other strategies that optimize statistical efficiency and quality
Acquire data from primary or secondary data sources and maintain databases/data systems
Identify, analyze, and interpret trends or patterns in complex data sets
Filter and clean data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems
Locate and define new process improvement opportunities
Monitoring and executing tasks on a day to day basis through Asana (project management tool)
Collaborating with the various marketing team members to collate and validate data- Consolidate data from various sources and systems to create a single view of the customer and ongoing updating of this data
Liaising with cross-functional stakeholders to access or automate reporting of data from multiple systems
- Analysing and creating excel dashboards for customer database, which will enable the marketing team in driving successful campaigns
Track the website traffic flow and provide internal reports regularly through google analytics
Implementing digital marketing best practices.
Tool Expertise: Power BI