Qualification:
Any Graduate / Post Graduate
Primary Skills:
Roles and Responsibilities:
- Write clear marketing copy to promote our products/services
- Research industry-related topics (combining online sources, interviews and studies)
- Repurpose source contents for multi-channel promotion
- Create content marketing campaigns plans to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Identify customers needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyze content marketing metrics and make changes as needed
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Collaborate with other departments to create innovative content ideas
- Coordinate with marketing and design teams to illustrate articles
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
Required Experience, Skill, Knowledge:
- 4-5 years of marketing content writing experience from capital markets/BFSI industry
- Post-Graduate/Graduate in Mass communication, Journalism or related fields
- In-depth experience in producing high quality marketing content promoting B2B products/services for multiple channels
- Data driven content writer and ability to meet relevant content writing skill metrics
Candidates Should Demonstrate:
- Proven work experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress) Willingness to be a part of multiple projects simultaneously.
- A positive attitude and goal orientated
- Highly organized work style
- Collaborate with design, animation, and visual effects departments for high quality deliverables
- Strong interpersonal and communication skills