Planning & supervising the seasonal On Ground Activations & Promotions.
Manage events including planning and executing Events & Exhibitions
Draft and execute specific marketing programs according to above plan
Monitoring market activities (competitors).
Designing and implementing POS materials
Responsible for preparing and arranging our projects Launch plans
Prepare reports, specifications and creative briefs
Marketing - ATL:
Managing the relationship with the advertising agencies.
Assist in creating , implementation and developing annual marketing plan
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns
Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.
Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, rollups, multimedia CDs,) in terms of layout design, data and visuals.
Develop media releases, key messages, media FAQs, and presentations where required.
Keeping track of lead management at the site and coordinating with sales team.