We are looking for an experienced social media executive for our organization. A strong background in content creation, social media marketing, and customer/account servicing is a must. Exposure to handling global clients across industry segments would be an advantage.
Roles and Responsibilities:
Social Media:
- Own drive Social Media Management for the client(s), as the SPOC on behalf of Vajra Global Build a long-lasting relationship with the client, deliver a positive customer experience, support brand loyalty, and ensure project success.
- Ideate, own and drive brand social media handles, creating brand awareness, driving customer engagement thereby client success.
- Develop engaging, creative, innovative, visually engaging social content calendars to promote a brand-focused message while engaging target audiences.
- Copywriting of posts (creative post caption copy), working collaboratively with the creative design team for final execution and posting; ensure overall consistency in messaging across platforms.
- Be a social media analyst analyze, use creativity and marketing skills to help generate reach and engagement through social media networks.
- Active tracking of social media trends competitor trends; keen monitoring of social media channels draw insights take action to accelerate brand performance across platforms.
- Assisting with planning overall marketing strategies to help drive traffic and engagement to the website campaigns.
- Setting up and executing social media promotional campaigns
- Tracking and working collaboratively with Social Media Influencers PR Collaborators.
- Engaging with social media users and responding to any mentions over the various channels; work collaboratively with ORM team.
- Maintain a detailed understanding of services, SLAs, SOPs, KPIs, and other relevant contractual details for compliance. Ensure adherence.
- Monthly and quarterly reporting to the client, representing the core team at client meetings.
Content Writing:
- Strong English language skills, both written and oral.
- Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage.
- Content writing across the board as needed content for social media platforms, marketing campaigns, ad copies and other such relevant content deliverables.
- Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
- Proficient in editing and proofreading. Eye for detail is a MUST.
- Exposure and experience in graphic designing, video making would be an asset.
- Exposure to Content Research Social Media Marketing Tools
Key Soft Skills:
- Excellent Communication Skills Written and Verbal.
- Strong interpersonal people skills to work collaboratively with vendors and clients.
- Liaising with various teams effectively to ensure 100% say-do ratio, on-time quality delivery customer satisfaction.
- Be self-motivated, driven, proactive, and entrepreneurial display ownership and accountability must not require constant supervision.
- Adaptable, flexible, and mature to work with a team internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
- Open to new learnings and show keen interest to scale up across 360
Educational Qualifications:
- Min. Bachelor s degree in business, marketing, visual/mass communications. A postgraduate degree in Marketing would be an advantage.
Certifications (Preferred):
- Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator