- Launching and optimizing PPC campaigns
- Monitoring and controlling across search platform accounts
- Tracking KPIs and producing useful reports for management
- Forming executing effective paid search strategies for PPC and social
- Launch and optimize various PPC campaigns including search, display, GSP, retargeting ads, etc.
- Identifying new keywords and exploring new market segments
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms account managers
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Running and Managing social ads for brand and lead gen campaigns- 2-3 years experience managing Facebook Instagram ad account(s)
Technical Skills and Qualification
- Well versed with Google AdWords, Bing Ads center, Facebook ads, LinkedIn ads, adroll, etc.
- Google AdWords Certification (preferred)
- Facebook Blueprint Certification (preferred)
- Understanding of custom audiences and lookalike audiences
- Strong understand of bidding techniques (Auto Bid, CPC, CPM, oCPM)
- Strong at statistical analysis, spreadsheets
- Ability to navigate, schedule or generate reports quickly
- Ability to multi-task and prioritize projects