Position : Digital Marketing
Location :Gurgaon
Reporting Manager Chief Operating Officer
Shift Timings : 11:00 AM To 8:00 PM IST
About EVC Ventures:
EVC Ventures is a Miami, FL and Gurgaon, Haryana-based private equity fund with over $100mn of assets under management.
Responsibilities:
- Develop customer loyalty programs to re-engage with existing customers using automations such as Pardot
- Promote new product & service features using lead nurturing tactics
- Discover new marketing opportunities by performing market analysis
- Analyzing and measuring the effectiveness of existing campaigns
- Contribute to the content development for target consumers
- Translating performance of demand generation campaigns to leadership
- Experience with ROI
- Impacting ORM
- Continuously develop new strategies to increase touchpoints within a customers journey in order to optimize conversion rates
QUALIFICATION: -
- Experience in Pardot , SEO , Marketo is preferred
- Bachelors or masters degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints