Plan and execute cross channel performance digital marketing campaigns in India.
Performance campaigns include Google ads, Facebook Ads, social media, re-targeting, native platforms etc.
What youll be doing:
Plan and outline cross channel digital marketing campaigns, aligned to expected performance and returns
Work with internal and external creative teams to design sharp and effective communication for digital campaigns
Work on digital marketing platforms to execute campaign in the most efficient manner
Experiment, scout and implement new digital marketing channels, tools , best practices to consistently improve ROIs
Work closely with the Sales, Product & Other teams and execute campaigns to meet business objectives.
Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
Working on SEO strategy and executing the same to increase organic reach
Efficiency metrics like CTR, conversion rates and cost per lead
Consistently work towards improving digital marketing ROIs
What are we looking for?
Experience in digital marketing campaigns like SEM, and facebook marketing
Should have thorough understanding of adwords, google analytics, facebook marketing dashboards Should be hands- on with Google Analytics, Tag Manager etc.