Role Purpose:
Responsible for developing and maintaining marketing strategies meeting agreed upon company objectives and to effectively and efficiently managing the assigned tasks.
To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
Key Role Deliverables:
Must demonstrate technical marketing skills and have SAAS products/Tech products & services/BPO/E-Commerce industry knowledge at a global level (US, UK, EU, Canada, AUS for example).
Responsible for the marketing of company products and services;
- Create content for social media posts, Ads, blogs, newsletters and case studies for targeted products and services
- Should leverage graphic designing tools like Canva, Adobe photoshop, etc. for graphic content creations
- Design, create and manage social media posts and ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels
- Development of collateral such as brochures, case studies, blog content by working closely with client program managers to collect details
- Produce reports through marketing tools that monitor results, present findings and suggestions to company directors or other senior managers on a weekly/monthly/quarterly basis
- Work with Leadership team to revise marketing tactics, to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, LinkedIn and Instagram and also work towards improving website traffic and lead generation through ad campaigns
- Will monitor and study competitor services, analyze market trends and share findings on a regular basis
- Deliver all marketing activity within the set budget
- Proactively establish and maintain effective working team relationships with all support departments
Desired Candidate Profile:
- Marketing degree/Certification (preferred) followed by a minimum of 5-7 years of professional services in marketing and communications middle management role and experience in international SAAS/E-commerce and BPO industries
- At least 2 years of experience in creating content for social media channels and websites
- At least 2 years of experience in managing social media ad campaigns for domestic AND international market (Primarily US, UK, EU, AUS, Canada)
- Proven ability to improve social media engagement, lead generation through effective ad campaigns and improving website traffic
- Extensive experience developing, maintaining and delivering on marketing strategies to meet company objectives
- Proven ability to design, develop and implement both strategic programs and supporting tactics
- Minimum 1 year experience in CRM and Marketing platforms (Hubspot, Hootsuite, Zoho etc.)
- Minimum 1 year experience with graphics designing tools like Canva, Adobe Photoshop, etc.
- If applicable, a willingness to travel and work in a global team of professionals
- Superior written and verbal communications skills, coupled with highly developed interpersonal skills
- Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames
- Ability to quickly grasp complex technical and business concepts, unique product offerings and express them in clear language