Job Title: Sr. Marketing Manager
Location: Gurgaon
Shift Timings: 5:30 PM-2:30 AM (IST)
Responsibilities:
- Evaluate manage all BlackBeltHelps marketing campaigns and marketing plans
- Planning, directing, and coordinating marketing efforts for existing clients and prospects
- Communicating the product marketing plan
- Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions
- Researching demand for our products and services
- Experience compiling competitive intelligence and research
- Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary
- Identifying potential customers
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections
- Compiling lists describing our offerings
- Developing and managing advertising campaigns.
- Provide tools and materials to enable the sales team to function effectively
- Supporting sales and lead generation efforts
- Coordinating marketing projects from start to finish
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Supervisory experience
- Extensive knowledge of all marketing media, including digital, paid, and social media campaigns
KEY SKILLS & QUALIFICATIONS:
- MBA or bachelors degree in marketing, advertising, or communications
- 8-10 years of relevant experience.
- Excellent interpersonal, written, and oral communication skills
- High competence in project and stakeholder management
- Attention to detail
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Data analysis
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets
- Effective time management skills and the ability to multitask.
- Strong copy-writing skills
- Hands-on experience on these tools is a plus: Salesforce, Pardot, ZoomInfo, & SEMrush