Description:
Manage and execute marketing automation campaigns. Platforms: Oracle Eloqua
Execute implementations and integrations. Deliver global campaigns, as a member of a cross-platform team.
Review client requirements, design marketing automation campaigns and deliver analytics.
Manage client projects, including client-facing meetings
Requirement:
- At least 4 years’ experience with Eloqua
- At least 2 years’ experience in Eloqua administrator position or higher
- Working knowledge data design concepts
- Solid understanding of hosting requirements for Eloqua apps
- Ability to support Eloqua asset UI and backend development
- Implement marketing automation campaigns using Oracle Eloqua tool by identifying segments, setting up campaigns, emails, landing pages, and forms processing
- Perform AB testing, monitor campaign performance and lead optimization efforts
- Create schematics of data and user flow scenarios
- Working experience on Lead scoring and life cycle models
- Configure workflows, create data load jobs, creating Advanced Campaigns; AB Testing, designing multi-channel Cross-channel campaigns and event triggered recurring campaigns.
- Creating personalized email conditional content, managing subscription targeting subscribers
- Post Campaign Analytics Reporting; Delivery Campaign reports, measuring campaign results.
- End to end implementation experience with the Eloqua platform, including the Marketing and Salesforce Integration.
- Required Accreditations:Eloqua Master
- Eloqua Marketing Operations Master
- Eloqua Campaign Execution Master
- Eloqua Marketing Creative Master
- Oracle Eloqua Marketing Certification
- Bachelor’s Degree