Design and implement complex multi-wave, multi-channel communications using Adobe Campaign Classic tool with coding for versioning (dynamic in email and mobile push), offers and personalization and Email Deployment
Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring email communications
Build and execute test and measure campaign strategies that will drive desired customer behaviour
Lead campaign and program requirement discussions to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement
Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement