Desired Candidate Profile:
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Proven experience in content writing for Digital Marketing campaigns, websites, blogs etc.
- Proficiency with computers, especially use of Microsoft Word, Excel, Outlook, and PowerPoint
Roles Responsibilities:
- To research on the given topic and gather information
- Write and proofread copy for various products and brands
- Ability to understand the brief and deliver within stipulated timelines
- Create content marketing campaigns to drive leads and subscribers. Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
- Analyse content marketing metrics and make changes as needed
- Collaborate with other departments to create innovative content ideas
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs