• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 6th Oct 2022

• Collaborate with team members, resolve conflicts, and can build great relationships towards delivering on agreed upon goals
• Able to work independently in your role and ensure quality deliverables
• Recommend appropriate web site measurement tactics tied to business goals
• Set up and manage Analytics for ecommerce sites utilizing Google And Adobe Analytics.
• Configuring and setting up Google Data Studio/BI dashboards (Power BI).
• Set up, and support GTM to ensure tracking across various channels
• Identify opportunities for tagging efficiency and provide solutions
• Analyze key performance metrics and competitive trending and suggest areas of improvement - Conversion Rate Optimization
• Provide in-depth and insightful custom reports to communicate key metrics and findings
• Recommend and create A/B or multivariate tests to improve user experience and conversion
• Communicate with client technical and non-technical resources, Lead troubleshooting efforts pre and post release/publish, etc.
• Debug implementation problems/configuration/coding errors
• Write/edit implementation documents, which explain how to implement digital analytics solutions to the developers
• Document marketing strategies and processes and recommend improvements
• Analyze campaign data and adjust strategies to deliver maximum return on investment
• Actively participate in department activities help team growth
• Mentor young/junior resources in the profession
• Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Create project specifications, low-level documents, and strategies for the entire project
• Lead marketing activities for the entire project(s) and helps team members meet clients expectations.
• Collaborate with sales, technical and partner teams for driving synergy.

Requirements

• Bachelor s degree, Business or Computer Science related
• 5 years working in analytics, in an implementation capacity, including experience working with tag the management system
• 3 years experience with Google Tag Manager
• Expert level skills in Microsoft Excel for processing data
• Experience in (CRO) Conversion Rate Optimization
• Experience in handling marketing campaigns
• Analytical thinking and problem-solving skills
• Solid project management ability with attention to detail
• A strong team mentality; and an ability to work independently
• Strong written and verbal skills
• Experience with implementing GA4 (Google Analytics 4) / Adobe.
• Knowledge of popular CMS and ecommerce platforms such as Magento, Shopify, WordPress, and BigCommerce
• Knowledge of statistics, particularly as they pertain to A/B testing
• Understanding of common web technologies (HTML/CSS)