Knowledge of, or drive to learn the ins and outs Search, Social and Native.
Find new and effective paid marketing channels.
Reporting, analysing, and providing action able insights for internal teams.
Track, report, and analyse website analytics and campaigns.Increase Traffic, and Conversions.
Increase the number of Fundraising Campaigns on the Website
Generate Lead Acquisition.ROI Driven Paid Customer Acquisition.
As our in house email marketing expert you will be looking critically looking at all the emails we send out and opportunities to optimize the flow. Your success will be to ultimately increase the conversions from our emails.
Attention to A/B testing details, and their results and ability to prioritize and execute tasks simultaneously.
Creating HTML emails, with the help of Tech.Drawing up email campaign reporting to benchmark and measure success.
Design and develop drip campaigns to enable accelerated cycle and continuous engagement.
Creating and building marketing email campaigns and landing pages that drive ROI (worked on any CRM tool/ email marketing tool).
Requirements:
Should be currently or previously pursuing a degree in business or marketing.
Experience- 2-5 years in Digital Marketing.
Should be very conversant with Facebook Ads, Google Adwords, Taboola Columbia native advertising.
Excellent communication skills, both oral and written.Excellent interpersonal and presentation skill.
Logical, analytical thinking skills .Knowledge of and ability to use various research tools
Organized and excellent interpersonal and writing skills.Entrepreneurial, creative, organized, self-motivated with attention to detail
Good to have a working knowledge of HTML, JavaScript.
Working knowledge of Amazon SES or any prominent email marketing software.