This role is perfect for someone who has at least 5 years of experience with email marketing, campaigns, workflows, A/B testing, conversion rate/funnel optimization, and deliverability. For the right person, this role offers an uncapped opportunity.
We re looking for someone who is willing to take ownership of projects, is super attentive to details, is proactive, can stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges.
Description of the Role
- Manage and build an overall email marketing strategy
- Design and execute our email marketing campaigns.
- Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel
- Proof and QA campaigns to ensure a 100% error-free execution
- Follow and maintain best practices to keep email deliverability high
- Analyze and report on campaign performance
- Find creative solutions to grow our email database
- Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates.
- Work with the product team to understand user journeys
- Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments
- Work with the rest of the Growth team to test, refine, and develop revenue funnels