Roles and Responsibilities:
- Directly responsible for establishing and executing strategies aiming at the expansion of the groups online affiliates to ensure successful development and implementation of the client affiliate campaigns.
- Research, initiate and execute plans to develop partnerships with online affiliates, affiliate networks and to introducing new technologies, targeted at key brand specific demographics.
- Manage a portfolio of existing affiliate partners and nurture them for incremental revenue year on year and ensure effective lead generation.
- Develop digital marketing activities for the existing affiliates including conceptualization of marketing messages, copy and creative ideas, along with their execution and live placement.
- Monitor, track, and evaluate all affiliate marketing activities with a focus on spend Vs. ROI of the campaigns and ensure their compliance with company policies.
- Accountable for the Affiliate marketing budget development and implementation for all company brands and to have a financial framework against which all marketing activities are steered and followed up.
- Utilize relevant metrics to measure success and analyse data to make recommendations to improve existing campaigns and develop new strategies.
- Responsible for the performance of the affiliate marketing team by holding regular team meetings, assigning work clearly, carrying out merit reviews, providing coaching for direct reports, selecting & inducting team members.
- Establish, support, and further develop cooperation and communication with external and internal partners/stakeholders to build relationships of mutual trust, ensure cohesive approach, internal efficiencies & external value proposition.
- Accountable for proactive and commercial management of publishers/affiliates to ensure results and performance reach targets required.
- Provide development, preparation and reporting on the work of the function to facilitate informed decision-making at GEI top management and other stakeholders level.