• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 8th Oct 2022

• Implement new SEO techniques using basic and advanced SEO strategies (Technical On-Page SEO, Link Acquisition Skills, Page content optimization, etc.)
• Suggest search engine optimization recommendations by analyzing data using analytics tools.
• Suggest changes to make the website more SEO compliant
• Perform regular site audits for clients (technical, links, content) and recommends optimizing the site.
• Make on-page recommendations based on keyword research, working closely with the development marketing teams
• Create project specifications, low-level documents, and strategies for the entire project
• Keyword research, analysis, and implementation into content and other aspects of websites
• Manage and improve current and new organic search results for a portfolio of keywords
• Stay on top of the latest SEO techniques, algorithm changes, and updates from Google, Bing, etc.
• Conduct competitor research using tools for benchmarking and identifying new strategies for optimization (organic)
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with sales, technical and partner teams to drive synergy
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop near and long-time organic strategies and campaigns for clients (internal external)
• Lead marketing activities for the entire project(s) and helps team members meet clients expectations
• Able to interpret business requirements and functional specifications

Requirements

• Bachelors Degree or MBA in a related field
• 5 years of experience in managing and developing SEO strategies
• Expert knowledge and substantial experience as Digital Marketing - SEO Analyst across various business domains.
• Good working knowledge of Google Search Console, Google Analytics, Tag Manager, and SEO tools like Screaming Frog, Semrush, AHREFS, etc
• Knowledge of popular CMS platforms such as Magento, Shopify, WordPress, and BigCommerce
• Understanding of standard web technologies (HTML/CSS)
• Understanding of browser-based development tools (Lighthouse, Tag Assistant, etc).
• Knowledge of other marketing activities that impact SEO performance
• Experience in Microsoft Excel for processing data.
• Understanding of standard web technologies (HTML/CSS)
• Understanding of browser-based development tools (Lighthouse, Tag Assistant, etc)
• Knowledge of ranking factors and search engine algorithms
• Knowledge of Paid Ads, Social Media Marketing, Google Analytics (GA4), and Google Tag Manager
• Any other responsibilities as may be assigned from time to time
• Expert knowledge and strong experience as a Digital Marketing Analyst across various business domains.
• Zeal and ability to quickly learn and acquire skills in new areas (strong desire to operate outside their comfort zone).
• Ability to lead teams of Analysts in multiple medium-complexity projects or large-complexity projects
• Experience in Digital Marketing Strategies implementations for Large Medium-sized organizations.