Content managementGoogle AnalyticsWeb technologiesAnalyticalDiversity and InclusionCMS
Work Authorization
Citizen
Preferred Employment
Full Time
Employment Type
Direct Hire
education qualification
UG :- - Not Required
PG :- - Not Required
Other Information
No of position :- ( 1 )
Post :- 8th Oct 2022
JOB DETAIL
Create a roadmap and execute a tactical plan to optimize web pages with Hubspot CMS to drive conversion. This includes building, analyzing, and testing web pages.
Track Google Analytics performance and make recommendations to increase searchability, discoverability, engagement, and conversion to increase inbound leads.
Create strategies to grow subscriber base and web traffic metrics in Google Analytics.
Manage the global website with Hubspot CMS and its connection to Hubspot Marketing and Salesforce.
Monitor and analyze competitor websites and share recommendations.
Increase discoverability through using SEO best practices for web pages.
Conduct content audits to eliminate redundant and/or duplicate information.
Update content when needed such as updating headings, design, etc.
Ensure website quality and efficiency by conducting regular test plans.
Test and improve the user experience to increase engagement and conversion.
Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization s standards.
Keep up-to-date with industry best practices and monitor competitor websites.
Strategically leverage content on the website to increase discoverability.
Ideate and propose new tools to increase conversion.
Support all lead generation activities such as campaign tracking, paid advertisement attribution, etc.
A minimum of 3-hour overlap with the California PST timezone is required.
What You Know
2 years of work experience as a Website Manager.
Expert knowledge of Hubspot CMS, Content Management Systems, and W3C Web standards.
Great understanding of Search Engine Optimization (SEO).
Ability to troubleshoot website issues in a fast-paced environment.
Strong attention to detail with an analytical mind and outstanding problem-solving skills.
Fantastic time management skills with the ability to multitask.
Excellent writing and communication skills in English.
Good presentation skills using Google Slides.
A minimum of 3-hour overlap with the PST.
Design skills are a plus.
Education
Degree in Computer Science, IT, Systems Engineering, or related qualification