Paid Search Analyst
Salary : $1950 (USD) Per Month
Experience - 4+ years
Location - Permanently remote, India
Technical Skills
- 4+ years of experience in Paid Search.
- 3+ years of experience in Paid Social.
- Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
- Experience in growth strategies and media planning & brand Uplift
- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
- Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
- Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
- Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
- Experience working with scripts, automation solutions, and various ad personalization
- Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
- Strong client-facing presentation skills and demonstrated client relationships
- Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
- Good command over Google analytics, search, ad campaigns & optimizations.
- Provide periodical PC reports and present performance improvement plans.
- Optimize targeting according to changing search trends & handle client escalations.
- Strong PPT and Excel skills as well as data analysis & problem-solving abilities.
- Detailed understanding of marketing concepts & brand communications.