Roles Responsibilities:
- Manage content updates on the Wordpress hosted Pivotree website including the resource center, blog, and build new landing pages, demo pages, as needed.
- Troubleshoot all technical issues across our website.
- Drive SEO in content creation and programming by collaborating with editorial and marketing teams
- Search for opportunities to optimize website architecture content linking and other factors in the interest of improving SEO positions for target keywords.
- Optimize copy and landing pages for search engine marketing
- Support marketing managers when needed in email template creation, email signatures and other digital assets.
- Perform ongoing keyword discovery, expansion and on-page and off-page optimization across our web properties.
- Forecast, measure and report on website key metrics, organic traffic, ranking positions, dwell time, return visits and provide and implement recommendations for continuous improvement.
- Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track report and analyze website analytics and PPC initiatives and campaigns
- Conduct owned and competitor site, page audits and analyses to ensure SEO best practice compliance and to benchmark performance to inform strategies and tactics that will help us out-rank and win against competitors.
- Ensure accessibility requirements on the Pivotree website are being met.
- Ongoing monitoring of page speed to ensure A ranking.
Qualifications for Web/SEO Specialist
- 3 - 5 years experience in a web management/developer focused role with a proven track record of successfully planning, testing, executing and optimizing digital properties.
- Working knowledge of Wordpress is required.
- HTML/CSS working knowledge is required.
- 2 years experience in successfully developing and executing SEO campaigns
- Experience using tools like Google Search Console, Google Analytics, SEMrush or similar.
- Understanding of the customer user journey and how to optimize the UI/UX experience
- Proven track record of increasing SEO traffic and optimizing web conversion rates
- Excellent written and verbal communication skills (email, phone, slack, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Collaborative and experienced working with multiple stakeholders across the company such as product, HR, etc.
- Highly organized, results and process driven, and know how to use data to make strategic decisions.
- Strong knowledge of latest web trends and best practices
- Nice to have an eye for web design!
Pivotree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible workplace.