We are looking for a PPC (Pay Per Click) expert who has strong experience in running paid campaigns on Google Adwords, Facebook, Yahoo, Bing and other search social platforms and monitors paid search budgets. The candidate should have a good hands-on knowledge and experience on Search Network, Display Network, Remarketing, Video Marketing, and social media platforms.
Roles and Responsibilities:
- Manage Paid Campaigns on Google Adwords, Search, Display, Bing and other Ad Networks
- Manage Paid campaigns on social media platforms like Facebook, LinkedIn and other networks
- Able to analyse new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc
- Daily monitoring and optimization of ads to make sure that we achieve our goals
- Analyze competitor ad campaigns and replicating and enhancing our campaigns for better results
- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
- Set up Goals, Funnels, Ecommerce tracking in Google Analytics
Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns
- Working closely with SEO and Social teams to ensure knowledge sharing and co-optimization
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
- Manage medium to large- sized PPC budgets.
- Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible.
- Perform keyword research and manage all bid management for products.
- Keep up to date with the latest industry trends.
- Analyse activity and performance of all paid search campaigns and report findings back to the Manager.