Required Skills

Social media marketing Sales SEO

Work Authorization

  • Citizen

Preferred Employment

  • Full Time

Employment Type

  • Direct Hire

education qualification

  • UG :- - Not Required

  • PG :- - Not Required

Other Information

  • No of position :- ( 1 )

  • Post :- 25th Sep 2023


Demand Generation

  • Minimum 5 years of experience in demand generation through digital channels like Email & LinkedIn
  • Excellent communication skills - written and spoken
  • Proven experience of demand generation mainly (followed by marketing) primarily in the Indian B2B segment (software is a plus)
  • Excellent record of strategizing and responsible for delivering results in revenue/leads/prospects
  • Knowledge of SEO, Content Marketing, Social Media Marketing, and other marketing channels/software/platforms
  • Attention to detail, timely and can follow set processes
  • Flexible and open to working in a dynamic environment
  • Data-driven individual with a strong goal-setting capability
  • Manage work with marketing and operation executives along with writers and designers
  • Report to Marketing Manager and Senior Management on overall strategy, planning and progress

Account Based Marketing

  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize.
  • Work with Digital team, Sales Business Development team and Content Marketing to create customized, high-value content experiences for strategic B2B technology driven products and tech enabled customers.
  • Works closely with Inside Sales operation manager to develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution.
  • Develop a deep understanding of Ideal Client Profiles and identify attributes for scoring and reporting efforts.
  • Work closely with Marketing Operations and Digital marketing teams to support high-performance ABM marketing tools and integrations.
  • Measure, analyze, and report ABM program performance to marketing manager.

Job Description

  • Execute end-to-end marketing and sales campaigns to bring in interested prospects
  • Implement strategies to win meetings with quality prospects after thorough research
  • Use marketing technologies to measure and generate reports
  • Analyze data of each campaign category before drawing next steps
  • Execute campaigns on behalf of marketing & sales teams through coordination with internal team
  • Conduct A/B testing of messaging on emails and LinkedIn messages to improve conversions
  • Follow the process of segmenting prospect lists to achieve best results
  • Establish, forecast and report against success metrics weekly, monthly and when needed
  • Should be self-motivated to stay on top of things and target oriented at all times
  • Proficient in MS/Google Mail/Outlook, Word, Excel, and PowerPoint

Company Information