Minimum 5 years of experience in demand generation through digital channels like Email & LinkedIn
Excellent communication skills - written and spoken
Proven experience of demand generation mainly (followed by marketing) primarily in the Indian B2B segment (software is a plus)
Excellent record of strategizing and responsible for delivering results in revenue/leads/prospects
Knowledge of SEO, Content Marketing, Social Media Marketing, and other marketing channels/software/platforms
Attention to detail, timely and can follow set processes
Flexible and open to working in a dynamic environment
Data-driven individual with a strong goal-setting capability
Manage work with marketing and operation executives along with writers and designers
Report to Marketing Manager and Senior Management on overall strategy, planning and progress
Account Based Marketing
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize.
Work with Digital team, Sales Business Development team and Content Marketing to create customized, high-value content experiences for strategic B2B technology driven products and tech enabled customers.
Works closely with Inside Sales operation manager to develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution.
Develop a deep understanding of Ideal Client Profiles and identify attributes for scoring and reporting efforts.
Work closely with Marketing Operations and Digital marketing teams to support high-performance ABM marketing tools and integrations.
Measure, analyze, and report ABM program performance to marketing manager.
Execute end-to-end marketing and sales campaigns to bring in interested prospects
Implement strategies to win meetings with quality prospects after thorough research
Use marketing technologies to measure and generate reports
Analyze data of each campaign category before drawing next steps
Execute campaigns on behalf of marketing & sales teams through coordination with internal team
Conduct A/B testing of messaging on emails and LinkedIn messages to improve conversions
Follow the process of segmenting prospect lists to achieve best results
Establish, forecast and report against success metrics weekly, monthly and when needed
Should be self-motivated to stay on top of things and target oriented at all times
Proficient in MS/Google Mail/Outlook, Word, Excel, and PowerPoint