Roles and Responsibilities
- Research and suggest topics for blogs, PR articles, email marketing campaigns, social media content and Quora at the beginning of the month
- Collaborate with internal stakeholders to craft content on the suggested topics
- Actively manage the creation and updation of various collaterals and website content
- Closely monitor the news and updates from competitors and craft social media content accordingly
- Work with the SEO team to make the content SEO friendly
- Develop and implement the strategy for redistribution of the content
Desired Candidate Profile
- Excellent writing and editing skills
- Ability to work in a fast-paced environment and handle multiple projects concurrently
- Proven B2B SaaS-based and BFSI-focused content writing experience
- Experience of working on projects with internal teams & agencies within timelines
- Ability to objectively assess campaign and projects impact on brand and sales
- Drive & Enthusiasm to proactively take up initiatives towards the objectives of Marketing
- 3-5 years’ experience in content creation