Our company, Professional Utilities, is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy.
Ultimately, you ll deliver quality writing pieces that appeal to our audiences, attract clients and boost brand awareness.
Responsibilities:
- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyze content marketing metrics and makes changes as needed
- Collaborate with other departments to create innovative content ideas
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications and Skills:
- Bachelor s degree in any discipline
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- The ability to consistently meet tight deadlines
- Experienced in writing for a B2B audience
- Experience in using WordPress, Weebly, and/or Joomla! preferred