Zycus is looking for a Digital Marketing Manager. At Zycus, we are a digital powerhouse. We are looking for a seasoned Digital Marketing Manager who will be responsible for overall Zycus website and blog, SEO organic initiatives, planning campaigns on both the paid and organic digital marketing front and overlooking marketing automation and CRM. He/she should be well versed with all aspects of digital marketing. The person will work with different regional Go-to-market teams, product marketing as well as inside sales to increase awareness and engagement with Zycus target accounts eventually leading to increased business.
Roles and Responsibilities
- Plan and ideate new strategic digital marketing initiatives at Zycus. Overseeing and managing the overall digital marketing budget
Owned assets:
- Ensure that the website, blog and owned social handles of Zycus reflect the right corporate messaging and brand
- Ensure proper SEO for the website as well as the blog leading to an increase in organic traffic, in bound leads and conversions.
Demand Generation:
- Collaborate with regional GTM teams and product marketing for the paid campaigns. Optimize the campaigns based on performance and analytics.
- Should have an experiment-oriented mindset looking to discover new avenues of targeting and channels
- Utilize the complete toolbox for a modern digital marketer, own the marketing tech stack suggest regular additions and removals as required
- Collaborate with the different product marketing teams to ensure that personalized assets are created for the different target accounts which are engaging and enable conversion across the buying funnel.
- Create quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate opportunity close and expansion
Analytics & Insights driven improvements:
- Model and forecast results; conduct A/B tests and use a data-driven approach to refine and enhance outcomes to hit KPI targets like inquiries, MQL, and sales active pipeline
- Carry out Conversion rate optimization on the website to increase the overall conversion rate
- Identify opportunities to improve marketing effectiveness through improved account research, audience identification, content marketing, and streamlined processes
- Reconcile all marketing tactics to the marketing budget and manage initiatives to maximize the ROI
Marketing automation:
- Ensure that automated tracking and measurement is in place. Analyse and optimize as required.
- Overlook the Marketing automation and CRM teams and suggest modifications in the process and additional tools etc. as required
Desired Candidate Profile
- You are a self-starter comfortable with ambiguity, and the ability to work in a fast-paced environment.
- You must be comfortable working both at the strategic level and diving deep into implementation as needed with strong attention to detail (managing campaigns, writing business requirements and analyzing data).
- You will take ownership and help foster a high-energy, high-performance culture.
- You are an MBA in Marketing.
- 15+ years experience working in the digital marketing field.
- Understanding of different digital marketing functions such as paid advertising, SEO, social media marketing, content marketing and other digital marketing concepts. Ideally, would have some point worked in all of these.
- Experience in working in a digital marketing role in a B2B environment and preferable in a marketing agency.
- Experience working with Salesforce, Marketo & additional marketing technologies would be preferred though not mandatory.
- Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
- Familiarity with the information technology sales cycle and how to employ marketing communication strategies to nurture and engage.
Perks and Benefits
Five Reasons Why You Should Join Zycus
- Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
- A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.
- Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
- Get a Global Exposure: You get to work and deal with our global customers.
- Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore