• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 19th Oct 2022

Should be able to achieve the desired leads target leveraging various digital platforms.

Should have Hands on:

o Performance marketing (AdWords + PPC campaigns etc.) o Affiliate marketing

o Customer audience o Lookalike Programmatic

o Social Media lead Gen

o Well versed with Web analytics + Google Analytics (Mandatory) Continuously measure and test program tactics and improves them.

AB + Multivariate Testing at various stages for insights and optimization so that we know what s working and what s not. Data Reporting and analysis.

Executing and optimizing digital campaigns from inception to launch. Collaborate with teams to build compelling landing pages and optimize user experience Work with cross functional department to align campaign strategies and goals across the organization. Can also provide ongoing actionable insights into campaign performance. Defining, measuring, and evaluating relevant paid media KPI s Oversee day to day execution of paid media and also building media buys for various ad platforms.

Should be able to independently conduct in-depth keyword and website research, ad grouping and audience targeting. (mandatory) Should be able to handle website independently and facilitate optimum data driven user journeys on the corporate website and drive user engagements.

Solid knowledge of website analytical tool. (mandatory) Should be able to create and implement the analysis and optimization recommendations based on website analytics and source data to quantify qualify for content success.

Optimisation of Landing pages at various stages. Should be well versed with new and best practices and have knowledge of the ongoing latest competition campaigns. Should be able to do competition analysis.