As a Marketing Executive, you will enable sales and contribute to the growth and development of our organization in a variety of ways. If you re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Ultimately, you should be able to increase our market share and ensure brand consistency.
Essential Duties and Responsibilities :
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization s website(s)
- Write and optimize content for the website and social networking accounts such as LinkedIn Facebook and Twitter
- Track and analyses website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
Key Competencies:
- Ability to understand the solutions and conceive marketing materials
- Understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g., social media) and non-digital channels
- Good communication (written and verbal) and interpersonal abilities
- Self-starter and quick learner
- Ability to work independently, as well as with others in a diverse team environment
- Pro-active and self-motivated
- Consistent attention to detail and accuracy
Education/Skills/Experience:
- Engineering Graduate with Digital Marketing Certification.
- MBA (Marketing) is preferred but not necessary.
- Experience of 2 to 4years in Digital Marketing activities for a corporate