Forbes Advisor is looking to hire a Technical Manager, Performance
Marketing. In this role, you will be working on a team that leads web analytics and
insight across our platforms, supporting the business to understand our customers,
helping to improve our online journeys and the overall customer experience by guiding
product development through data-informed decision making. We are looking for a
highly motivated and proactive individual to provide technical solutions for our many
product teams across the world in the GA & GTM space.
Advisor is a new initiative in the personal finance and automotive spaces by Forbes. We
are seeking top talent to become members of this team. If you're looking for challenges
and opportunities similar to those of a startup, with the benefits of a seasoned and
successful company, then read on:
Responsibilities:
- Work closely with business stakeholders and technical teams to help them understand and execute an approach to evaluating and prioritizing their product portfolio.
- Support our global product teams integrating GA & GTM.
- Maintain runbooks and documentation for our product development teams around GA & GTM.
- Build effective networks across communities within Forbes Marketplace and external analytics communities, learning and sharing expertise with others on the latest trends.
- Be the evangelist for your capability and champion good practices, acting as a bridge between your team and our global product development teams.
- Be a go-to person for best practice information on how to implement GA & GTM.
- Creative inputs and AB Testing - strategies on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
- Maintain the client-side event proxying and validation library.
- Independently manage container scaling & maintenance in Google Cloud Console.
Requirements:
- Bachelors degree with Minimum 10+ years of experience working in globally distributed teams successfully
- A stronghold on product Analytics, A/B Testing, and metrics-driven marketing
- Experience and hands-on proficiency with ad tools like Google Ads, Google Ads Editor, Facebook Ads Manager, Google Tag manager, Google Analytics, etc which would be required to guide and mentor teams
- You will have integrated GA Universal Analytics (UA) and GTM into web sites, preferably in a corporate environment.
- You will be familiar with using views in GA to provide usable insights to stakeholders such as product owners, or business analysts.
- You will have frontend and/or web development experience and be comfortable with HTML & CSS and have native JavaScript skills.
- You will have experience debugging web site issues especially around JavaScript, and have used browser Dev Tools and preferably also GA & GTM debugging browser extensions.
- You will have some experience writing tests for, and testable, JavaScript code.
- You will have a good understanding of how user actions in the browser fire events, how those events are handled in GA & GTM, and how they surface in Google Analytics 360.
- Have a clear understanding of the differences between UA and GA4 and start supporting teams as they migrate through guidelines, support and adherence to good practices.
- Independently fulfill incoming tracking requests as assigned by your PO.
- Support the team championing web analytics and data literacy within the organization and work to enhance our capabilities through training and support as needed.
- Dynamically adapt to fluid situations to deliver the intended results
- Strong interpersonal and conflict resolution skills
- Ability to form productive relationships quickly and create the spheres of influence required for transformational changes
- Excellent verbal and written communication skills
Perks:
- Fully stocked pantry
- Gaming area with table tennis, pool, and carom tables
- Amphitheater for screening sports events, movies, and town halls
- Paid paternity and maternity leaves
- Day off on the 3rd Friday of every month