JOB TITLE : Business Development Officer/ Territory Sales Officer
DEPARTMENT : Sales & Field Marketing
POSITION REPORTING TO
Lead-Sales -Public Health
OBJECTIVE:
To achieve the organizational objectives to grow domestic sales and market share in respective districts from the territory. Ensure overall territory business is achieved
JOB RESPONSIBILITIES:
- To achieve the annual objectives – Sales, Receivables and Gross Contribution.
- To be within spend budgets – Traveling and Sales Promotion.
- To adhere to the Business policy Guidelines – Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims.
- Implementation of National / Zonal / Regional strategy – Product specific strategies at the territory level.
- To handle the “Channel” effectively – Placement and Liquidations.
- To recruit and train 3rd Party BDO’s.
- To plan and monitor the campaigns and submit the review reports – Demos, PCO’s Meet,Builder,Poultry Industry ,Cattle Industry, Plywood industry, Gov institutions, Farmers and Liquidation aligning with AF Channel.
- To participate in Market Development activities – Special Projects , Demos, end customers meets and to develop testimonials from the satisfied end customers
- To maintain the data base of Dealers, Builders, PCO’s, Gov institutions, Poultry Industry ,Cattle Industry, Plywood industry.
- To develop personal contacts with the progressive end customers.
- To maintain good relationship with trade partners and AF team .
- Effective utilization of Sales Promo Inputs – Demo Samples, Handbills, Posters, Banners and POPs and distribution to AF team territory wise.
- Identifying the potential customers, Gov liaisoning agent, Gov channel partners.
- To have a structured “Territory Profile” – Sale, Dealers, end customers , Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.
- To prepare the short and long term goals for the territory.
- Market Intelligence and Market Knowledge of the territory.
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of :
- HouseHold and Public Health Pests
- Pests control Service Methods
- Local language
Planning & Organizing
Integrity
EDUCATION :
Problem solving
Proactive
Essential Qualifications
(Must possess):
Customer relations
Team working
Science Graduate
-Geographical knowledge of the area
Timelines
Desirable (Preferred qualifications) :
-Market intelligence (knowledge of competitors activities)
Interpersonal relationships
Customer orientation
RELEVANT EXPERIENCE
Minimum years :
-An understanding of dealers behavior
2-5 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*
EXTERNAL CUSTOMERS**
ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT :
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Negotiating
Any other :
* Internal customers: Team members, colleagues, senior colleagues within and outside your department.
** External customers: Customers, clients, suppliers, business associates, public agencies etc.