Lead paid (Google, Facebook, Instagram) and earned (digital PR, influencer marketing) media efforts to achieve business objectives
- Amplify brand proposition by deploying an optimal mix of digital levers - Search, Social, Video, Blogs, Influencers
- Create best in class agencies network for digital marketing channels and objectively monitor output via KPIs
- Oversee all aspects of digital marketing channels from strategy and calendaring to creative development and day-to-day management for consumer experience, acquisition, and re marketing
- Monitor and track key metrics through building and maintaining data pipelines and dashboards for senior management
- Define audience and channel strategy to achieve optimal business results in the context of the customer journey and user flow
- Eventually, lead a team of young and dynamic individuals and work together to drive results
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Understanding of how to plan, develop, execute, and optimize digital campaigns using paid media, affiliates, and email.
- Obsessed with metrics such as ROI, ROAS, CPA, LTV, Cohorts, MAU, etc.
- Hands-on understanding of digital marketing fundamentals.
- Mandatory understanding of A/B testing, marketing analytic tools, and platforms like Facebook Business Manager Ad Words
- Data-driven approach to problem-solving and decision making
- Ability to fuse popular culture current affairs with business-centric advertising
- Ability to exercise initiative, work effectively under pressure pay attention to detail