Implement Pay Per Click media strategies for clients
Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkediN, Taboola, Amazon, Flipkart and other marketing platforms for a variety of clients
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Handle the creation of large keyword lists
Provide creative copy suggestions and graphical ad templates
Guide or create the landing page structure and content for the programming team
Ability to run A/B testing and experiments
Handle display network placement lists on AdWords and through other contextual advertising platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals.