Proven experience as Digital Marketing Executive or similar role
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Strategize and implement paid media (ads) plans for company including social media ads (across Facebook/Instagram, Twitter, LinkedIn), Search Engine Ads (Search Display ads across GSN and GDN)
Create and optimise media ads across all platforms
Constantly monitor and analyse campaign performance to take data driven decisions
Perform competitor research for strategizing and planning paid media campaigns
Perform keywords research for paid search campaigns and write content accordingly
Perform digital marketing consultation and strategy functions with internal clients
Develop custom reporting and analysis for paid media campaigns
Create email marketing campaigns to promote products or services
Ensure marketing message is conveyed clearly and delivered properly to prospects
Proofread emails for clarity, grammar, and spelling
Develop a personalization strategy
Send mobile-friendly messages to those who have opted in for messages
Follow up on interested respondents
Include persuasive call-to-actions in advertisements and promotions
Use statistical analysis and reports to create campaigns
Must have Sound knowledge on tech writing making digital SEO optimize content
Must have knowledge in Web/SEO/Blog Writing
Exceptional written, verbal presentation skills
Self-motivated, with high energy and an engaging level of enthusiasm
Able to perform basic calculations and mathematical figures
Excellent communication and interpersonal skills
Ability to work individually and as part of a team