The Opportunity:
Having a deep understanding of business software users' psychology and enjoy solving complex problems, passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you!
Should possess marketing experience and excellent communications skills. Have a firm grasp of the target market and understand positioning and product messaging.
- Campaign management including LinkedIn, Facebook, Pinterest, email campaigns, corporate mailers, events, exhibitions, etc.
- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas, and other facets of paid search.
- Actively manage the planning and execution of paid search campaigns, including creation, tracking, analysis, optimization, bidding, budget pacing, forecasting, and development of insights from a variety of web analytics tools (Google Analytics, WebTrends, etc.)
- Create Monthly media plans taking into consideration the internal revenue targets and budgets to project an achievable ROAS.
- Prepare online newsletters, product blogs, and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and website management.
- In-depth knowledge of the latest SEO trends.
Skills:
- Excellent content writing, communication, and presentation skills
- Knowledge of marketing software products
- High level of self-motivation
Qualification:
M.B.A Marketing, BE/B-Tech preferable.