Drive campaigns from planning to execution and beyond to meet key performance metrics
Constantly optimize marketing activities to improve return on investment
Allocate budgets and analyze and recommend modifications to ad spends
Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc)
Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
Required Skills & Qualification:
Social Media Paid Ads- Facebook, Instagram, Google, Full Stack Performance Marketer
Campaign Strategist and execution on all ad channels