As a Business Analyst, candidate will support highly impactful projects across multiple functions.
She/he will work closely with senior leaders and team members across multiple functional areas to drive growth analytics.
You will participate in the planning and implementation of strategic projects in a fun, creative, and inspiring work environment.
Skills:
Proactive and action oriented. Great knowledge of B2B industry and Marketing. Candidate is also expected to be tech-savvy and updated with all the Marketing Analytics/trends.
Responsibilities:
You will own reporting and insights to identify and evaluate opportunities to drive funnel conversion.
Develop and streamline necessary dashboards and one-off analyses, providing ability to surface business-critical KPIs, monitor the health of marketing channels and effectively communicate performance.
Convert data into insights including implications and recommendations that are specific and actionable for the Operations, Data Analytics, Marketing team and across the business.
Partner with other analysts as well as data engineering and technology teams to support building a best-in-class marketing platform and data infrastructure.
Identify, implement, and analyze a/b tests and campaigns.
Use customer centric data analysis, data visualization, segmentation and a/b testing to optimize across channels and within campaigns.
Drive attribution modeling and inform stakeholders.
Support operations (e.g. segmentation, targeting) and measuring the effectiveness of campaigns.
Brainstorm new and creative growth strategies.
Qualifications:
Master of Business Administration (MBA) or similar.
Excellent oral and written communication skills, strong analytical skills and organizational skills. Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment.
Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory.
Ability to gain proficiency in new software packages is mandatory.
Must subscribe to and exhibit highest standards of business ethics.