Content research to gain in depth knowledge of all user personas who will be utilizing the platform
- Research related to user thoughts, interest areas, ongoing trends to enrich the content
- Strategize content for different digital channels including Mobile App, Website, Blogs, Vlogs, Social Media, Emailers, etc.
- Implementing best SEO practices
- Collaborate and guide content management teams, creative teams, and writers to implement the strategy
- Create specifications and content appropriate for the defined personas
- Write keyword infused compelling content that will generate the readers interest
- Write original copy for ads and social media
- Plan the editorial calendar and content proposition for the week, month and year in consultation with the project managers and content teams
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed
- Decide the type of content text, image, infographics, videos, reels, etc. for different campaigns on different digital channels
- Innovate, Ideate and generate quality content for 360 degree digital campaign communication and omni-channel presence to ensure consistency
- Track, Monitor and Analyze the content output in terms of different performance marketing KPIs
- Ensure the content strategy meets the business objective
- Strategize and improve content delivery and promotion
- Conduct periodic content audits as a process to improve the content delivery .
Our Content Expert will be the one who has;
- Ability to think out of the box and comes up with radical content ideas every time.
- Understanding about the pulse of the community.
- Keen and observant eyes to draw the content from the ongoing events and happenings around the world
- Decision making ability related to producing the content.
- Excellent ideating, content writing, editing, curating and presenting skills
- Attention to detail
- Pressure handling capabilities