Who are we looking for?
Understanding the user behaviors is a critical driver creating great product increments. User research means observing users, asking questions, and finding out what they like and dislike, what motivates them to do certain things and the way theyd like to do them. Therefore, user research is the first step towards designing a successful product. It's also helpful in keeping product iteration and refinement in line with user expectations.
The User Experience Analyst/ Product Analyst will be responsible for helping the engagement and satisfaction surveys to improve user experience with the product. As a part of this role, the specialist will be responsible for conducting user research, delivering usable metrics and analysis to help drive Maxxton Softwares business strategy.
Through use of analytical skills and strategic perspective, the analyst will improve user satisfaction and create more engagement.
Responsibilities
- You will be responsible for analyzing, synthesizing and presenting data-based insights for the product usage by the customers, use cases, usage patterns to Product managers, Product owners and internal stakeholders
- Conducting quantitative and qualitative research to gather insights using contextual interviews, surveys, feedback forms, heat maps and A/B testing to understand What users say and What users do.
- Work closely with the UX designers and Product managers to collect various data points to better instrument the user research process.
- Present findings and insights to Product managers, UX designers and internal stakeholders to help make better decisions through data insights and to uncover user insights collectively.
- Build product health metrics dashboard for the products based on the set KPIs and metrics.
- Regularly monitor and report on user experience metrics across applications.
- Work with developers to identify and schedule enhancements to the data analytics platform if required.
- Building artifacts from user research like personas, user journey mapping and affinity mapping.
- Be an advocate for best practices in data and research analytics across the organisation.
- Help to manage and direct data collection and analysis using data analysis tools like Google Analytics to align with current business goals.
You are good at:
- Any of the analytics tools like Google Analytics, Mix Panel, Amplitude etc.
- Designing, developing and completing analysis for user insights and strategic deep dives using survey data and analytics tools.
- Analyse quantitative as well as qualitative survey data to identify trends and generate meaningful insights using manual as well as tool-based text analysis.
- Visualizing and presenting the findings in a meaningful manner.
- Processing structured and unstructured data from multiple sources, identify data anomalies, making intelligent assumptions, interpret findings, identify trends, and generate insights to answer business questions.
- Motivated and self-driven in proposing new analysis and reporting prospects to make the deliverable more impactful and useful.
Perks and Benefits
- Leave basket:- like Covid Leave, Bereavement leave, Marriage Leave,
- Health & Fitness - Gym Reimbursement, Medical Insurance, Accident Insurance
- L&D/T&D :- Training program & Certification course reimbursement
- Financial Wellness:- Interest Free Loan, Gratuity, PF, Leave encashment, Flexi Basket for Tax reduction.
- Work culture/HR policies :-
- Compensation and Benefits:- Joining Bonus, Retention Bonus, Relocation Allowance, Profit Sharing Bonus