• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 10th Dec 2022

• Website keyword research, analysis optimization

• Website on-page off-page optimization for SEO Ranking

• Run optimize Google Ads, Bing Ads, Facebook Ads LinkedIn Ads Campaigns

• User Behavior Tracking using tools such as Google Tag Manager, SEMrush

• Knowledge of Google Keyword Planner/ Ubersuggest/ SEMrush Keyword research tools.

• Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).

• Create landing pages for capturing leads or goal conversion

• Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

• Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns.

• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

Skills Requirements

• 5+ years relevant experience in Search Engine Optimization/ PPC Advertising

• Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery Performance Max Campaigns

• Hands on knowledge of remarketing campaigns

• Hands on knowledge of SEO Strategy Implementation

• Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)

• Experience in setting up and optimizing Google AdWords, Facebook LinkedIn campaigns

• Certification (Google AdWords, Facebook Ads) if any will be an added advantage.