Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
Plan, create, publish and share new content (including original text, images, video, and code) daily that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
Collaborate with sales and marketing teams to develop social media campaigns
Stay up to date with the latest social media best practices and technologies.
Set up and optimize company pages within each platform to increase the visibility of the company s social content
Monitor SEO and customer engagement and suggest content optimization
Moderate user-generated content in line with the moderation policy
Collaborate with sales, web design, web development, digital marketing, customer relations, and product development teams
Create editorial calendars and syndication schedules
Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
Work with copywriters and designers to ensure content is informative and appealing
Bolster your network by interacting with industry professionals and influencers via social media