Conduct Daily, Weekly and Monthly sales planning
- Effective communication of individual target and team target expectation to the team and plan accordingly
- Adherence of daywise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action
- Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered
- Interact with branch operations team to check existing borrower (EB) customer calling for upselling,
Responsible for ME target for the region
- Ensure achievement of the assigned target & create healthy branch portfolio
- ensure productivity of sales team BSMs and SOs •
Create and drive area specific marketing strategies to build the Brand of SBFC in the area
- Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customers
- Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references
- Conduct competitor benchmarking in the area and develop competing strategies • Improve branch Sales efficiency and effectiveness
- Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect
- Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate
- Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC
- follow up on interest collection to minimise penal charges for each customer and increase customer loyalty
- Attend all trainings on policy and process changes as and when required
Qualifications and Technical Skills
Graduate Degree
Experience of LAP / Mortgage sales in NBFCs
Overall and Specific Experience •
5+ years of overall experience
Key Behavioural Attributes •
Financial Acumen •
Analytical Thinking •
Sales Orientation •
Team Handling
Mobile No.
9004175114